In a move that hilariously invalidates pretty much every Scion ad ever made:

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Toyota Claims Ownership of Fan Wallpapers
Toyota, one of the biggest car companies in the world, is often a name synonymous with quality. There is even a philosophy of doing business, called “The Toyota Way", which emphasizes that the right result will come from the right process, and that solving the root problems brings the organization the greatest benefit.

This ‘Way’ is probably not communicated to its lawyers in great detail, which is why Desktopnexus, a site that provides desktop backgrounds, has been contacted by them. In perhaps one of the most wildly arrogant demands in DMCA history, Toyota’s lawyers are demanding the withdrawal of all wallpapers that feature a Toyota, Scion, or Lexus. The site’s owner, Harry Maugans contacted Toyota to clarify. He was told that all images featuring Toyota vehicles should be removed, even images with copyright belonging to others.

Speaking to TorrentFreak, Maugans said: "Their lawyer, Garrett Biggs, told us that if we wanted them to specifically identify their images, we would have to pay for them to do so." Maugans also said he was afraid it would come to a lawsuit, fearing the attrition effect that is so common now in copyright disputes. Toyota, with cash assets of over $23Billion can surely afford to spin out the legal costs in an attempt to bankrupt the site, the same strategy that is often used to ‘encourage‘ a settlement in RIAA cases.